Since its creation in 1897, the Australian Football League (AFL) has become a sporting phenomenon engrained in Australian culture. For ninety-eight out of the 125 years that the AFL has been running, Cash’s Awards are proud to have been supplying a variety of award trophies and medallions, playing an integral role in recognising and celebrating the finest sportspeople in the nation.

Cash’s is heavily involved in the design and development of awards in the AFL and AFLW and has been for quite some time, having established a long-standing and close working relationship with the league. Cash’s Awards has been supplying for the AFL since 1924 under the name of K G Lukes, whom Cash’s Awards and Promotion Solutions acquired many years ago.

Over the years, the company has provided all match day awards, the Premiership Medals, Brownlow Medals and more that have been presented to AFL and AFLW stars. This year Cash’s has produced the AFLW premiership cup and premiership medals once more.

The creation of the awards

Because Australia's best deserve the very best, Cash’s ensures the great value of receiving the awards is reflected in the makeup of the medals and trophies. The AFLW premiership award takes approximately 90 hours to manufacture. It is made from brass and silver, and is gold plated.

Each cup is handmade and therefore every year there is a unique cup created. After the winner has been named and the cup has been awarded, the cup comes back to Cash’s to have the winners name hand-engraved, and the award cleaned and ready to be presented to proud members of the winning club.

We are grateful to the AFL for continuing to select Cash’s to reward and honour Australia’s best sportspeople. It brings us great joy to be involved in this significant element of Australian culture and play a part in its most extraordinary aspect: commemorating the tremendous wins.